Stuckeman doors

Event Branding

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Welcoming students

A collaborative project that focuses on bringing awareness to international student engagement within Penn State's Stuckeman School.

Stuckeman Diversity and Inclusion Fellows

Rui Wang
Ph.D. Candidate | Landscape Architecture

Yang Deng
Ph.D. Candidate | Art Education

Rui & Yang’s Fellowship Project

As Stuckeman Diversity and Inclusion fellows, Rui and Yang have been working on their goal of “creating a sense of community for Stuckeman international students.” They want to understand if Stuckeman is an inclusive learning environment for these students and what can be done to increase international student engagement to help them further succeed at Penn State.

Our deliverables consisted of promotional material such as a website, promotional box for students, a wellness journal, and a “door attack” of wraps and posters on Stuckeman’s doors. All of our deliverables follow a launch timeline that lead up to the date of their fellowship event:

TIMELINE

2 weeks prior – Stuckeman Door Attack begins + URL

1 week prior – Promo boxes delivered to students

Illustration by Yang Deng

The Stuckeman Door Attack teases more information about the event each day. Along with the phrases and bright colors, Yang Deng’s illustration is used as a visual element that is fully revealed the week of the fellowship event.

The Stuckeman Door Attack aims to grab students’ attention every day leading up to Rui and Yang’s fellowship event. Starting two weeks prior, doors will be wrapped in phases with bright gradients and enigmatic phrases such as “where are you going?” “where to next?” and “where will this take you?”

Rui and Yang shared that international students often struggle with mental health, anxiety, etc. We wanted to create a wellness book for Stuckeman students to have a private place to reflect and handy access to wellness resources and hotlines.

The wellness book is a part of a promotional box that will be delivered to all Stuckeman students. The box also includes an informational packet introducing Rui and Yang’s fellowship project.