camping for kids
Branding Process
My design inspiration for this brand is to create products that encourage children to get into nature and camping as a form of self discovery, creativity, and independence. The branding and voice of the brand aims to be welcoming, playful, fun and inclusive.
Used as a supporting pattern, logo repeition and hand type add variety.
Obviously is used on most deliverables for headlines and large type.
Termina is used for bodycopy, subcopy, and any other small fine print. It is also used throughout the app.