Tone —————————— 4/4The tone of the brand is conveyed through the writing style and the image selection. The main goal is to represent the key ideals as supportive, trustworthy, and creative. It is common for coffee sourcing to mistreat the farmers and workers, often following unethical practices. The tone should represent the honesty of the brand and be friendly to customers. 

The target audience of this brand is creatives who have an appreciation for the legacy of art and design, and would respond positively to a tone that uplifts both history and contemporary art.

Victoria MILLSAP
American based in Paris

Masters Student at LISAA Paris 
Art Direction & Typography → 2023—2025

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