A scan of the hand lettering I created.
Starting with almost 100 pages of rough typography inspiration, I experimented with different styles of hand type.
The style we went with felt playful, loud, and inviting- all aspects we wanted to embody for the children. It is easy to read and gave a lot of personality.
For the creation process, I first lettered the final version of our copy and titles, then scanned the pages (left). I then digitized the type by creating bitmaps (right).
Bitmap version of the lettering.